Dichotomy Gallery

Identity for a gallery I will be co-directing with artist Jen Corso. The goal of the gallery is to exhibit artists whose work deals with the same subject matter from opposing views. Some words used to develop the typographic expression of the gallery's mission were: contrast, difference, polarity, conflict, gulf, chasm, division, separation, and split. And of course, we must entertain everything in-between, so naturally, the core colors came to black, white, and grey.

Logo 2012

Color Scheme 2012

Inventory Sheet 8.5"x11" 2012